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GUST faculty publish article in high profile academic journal

15 October 2019

Two GUST faculty members, Drs, Hussain Al-Sharoufi and Ali Dashti, in collaboration with Dr. Talal Al-Mutairi from the Kuwait Police Academy, jointly authored an article, titled “The role of pragmatic cultural schema in analyzing public relations communication strategies”. The article was featured in Public Relations Inquiry, a Q1-ranked academic journal, which analyzed common public relations discourse in the context of the Kuwait Police Force. 

The article details the GUST academics’ attempts to apply a new pragmatic framework that might provide a new alternative for analyzing public relations practices, thus shedding more light on this professional area. Three officers from the Kuwait Police Force were interviewed for this study, and the data was analyzed in light of the new framework; thereby exploring the issue of cultural influence in public relations discourse and testing the efficacy of applying a new framework on public relations practices.

Dr. Hussain Al Sharoufi, Associate Professor at GUST’s English Department, and co-author of the article, stated, “This is an exploratory study aimed at studying applicability of linguistic pragmatic analysis of Kuwait’s public relations practice to understand the role of culture in public relations work. Two main themes emerged from analyzing the interviews with theoretical framework of pragmatic cultural schema. These two themes (power and social activity) show how Kuwaiti practitioners understand cultural influence of power dynamic and social connectivity over and within their practice. Such results clearly show that practitioners are culturally sensitive and culture has an influence over their practice.”

The article also suggests that further research on this cultural pragmatic framework could shed light on the impact of culture on public relations professions in Kuwait and the formulation of effective discourse messages. This could then help public relations practitioners strategize, while also focus on cultural conceptualizations that are specific to each situation, group or individual.

Dr. Ali Dashti, Associate Professor at GUST’s Mass Media and Communications Department, added, “Another contribution of applying the pragmatic cultural schema is to help diversify public relations literature and hopefully reinforce the critical approach to the public approach – as opposed to the functionalistic approach, which still dominates the scene.”

Public Relations Inquiry, the journal in which the article was published, is an international, peer-reviewed journal for conceptual, reflexive and critical discussion on public relations.  This publication demonstrates the sincerity with which GUST treats its mission, which is to be an active contributor to academia being used for practical purposes, to shift towards being a research-producing university, and to become Kuwait’s premier university of choice.