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GUST Students Visit Retailers for Case Study

26 October 2019 to 9 November 2019

GUST Retail Marketing class, led by Assistant Professor, Dr. Fajer Al-Mutawa, went on a trip to Al-Fanar Mall, in a first of its kind exercise. The purpose of the trip was for the students to do a quick analysis of selected retailers, and give them recommendations to improve on specific criteria. 

 

Students got the chance to apply the concepts and theories they learned in class, in a real-life scenario, which supports GUST’s commitment to excellence in learning and preparing our students for what comes after graduation in the workforce.