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Mohamed Mahmoud Moustafa


BS in Business Administration, 1986, Port Said University, Egypt

MBA, 1990, Marketing, Port Said University, Egypt

MS, 2010, Applied Statistics, University of Northern Colorado, USA

MS, 2011, Functional Neuroimaging, Brunel University, UK

MA, 2015, Social Science Data Analysis, Essex University, UK

Ph.D., 2001, Marketing, University of Manchester, UK

Ph.D., 2015, International Affairs, University of St. Gallen, Switzerland

Professional Biography

Dr. Mohamed Moustafa has received a PhD in International Affairs from the University of St. Gallen, Switzerland and a PhD in Marketing from the University of Manchester, UK. He has also earned a MS in Applied Statistics from the University of Northern Colorado, USA, a MA in Social Science Data Analysis from Essex University, UK, a MSc in Functional Neuroimaging from Brunel University, UK, a MBA and a BSc at Port Said University, Egypt. He is also currently completing a MA in French Language and Civilization at Middlebury College, VA, USA. He was employed at universities in the USA, Portugal, Egypt, Cyprus, Turkey, France, Jordan, United Arab Emirates, Bahrain and Kuwait. His current research interests include artificial Intelligence applications in political science, business and marketing. He has published over 60 research papers in several leading academic peer reviewed journals.

Research Interests

Modeling consumer behavior, consumer neuroscience/neuromarketing; art in advertising; political marketing; negative political advertising; green marketing; cross-cultural marketing/ management; service quality; artificial intelligence applications in marketing and business, business efficiency modeling/measurement and creativity and innovation.

Selected Publications

  1. Mostafa, M. (2014). “Functional neuroimaging applications in marketing: some methodological and statistical considerations”, Qualitative Market Research, 17(4):
  2. Mostafa, M. (2013). “The persistence of memory: an fMRI investigation of the brain processing of surrealistic imagery in advertising”, Journal of Marketing Communications, 19(5): 341-359.
  3. Mostafa, M.  (2013). “An emotional polarity analysis of consumers’ airline services tweets”, Social Network Analysis & Mining, 3(3): 635-649.
  4. Mostafa, M. & El-Masry, A. (2013). “Citizens as consumers: profiling e-government services’ users in Egypt via data mining techniques”, International Journal of Information Management, 33(4): 627-641.
  5. Mostafa, M. (2013). “Wealth, post-materialism and consumers’ pro-environmental intentions: A multilevel analysis across 25 countries”, Sustainable Development, 21(6): 385-399.
  6. Mostafa, M. (2012). “Does globalization affect consumers’ pro-environmental intentions? A multilevel analysis across 25 countries”, International Journal of Sustainable Development and World Ecology, 19(3): 229-237.
  7. Mostafa, M.  (2012). “Brain processing of vocal sounds in advertising: a functional magnetic resonance (fMRI) study”, Expert Systems with Applications, 39(15): 12114-12122.
  8. Mostafa, M. & Toksari, M. (2011). “Market segmentation of organ donors in Egypt: A bio-inspired computational intelligence approach”, Neural Computing & Applications, 20(8): 1229-1247.
  9. Mostafa, M. (2011). “A neuro-computational intelligence analysis of the global consumer software piracy rates”, Expert Systems with Applications, 38(7): 8782-8803.
  10. Mostafa, M. (2011). "An investigation of Egyptian consumers’ attitudes towards ethical issues in advertising", Journal of Promotion Management, 17(1): 42-60.
  11. Mostafa, M. (2010). “A Bayesian approach to analyzing the ecological footprint of 140 nations”, Ecological Indicators, 10(4): 808-817.
  12. Mostafa, M. (2010). “Altruistic, cognitive and attitudinal determinants of organ donation behavior in Egypt: a social marketing perspective”, Health Marketing Quarterly, 27(1): 97-115.  
  13. Mostafa, M. (2010). “Psychographic clustering of blood donors in Egypt using Kohonen’s self-organizing maps”, International Journal of Nonprofit and Voluntary Sector Marketing, 15(2): 157-171.
  14. Mostafa, M. (2010). “Does efficiency matter? Examining the efficiency-profitability link in the U.S. specialty retailers and food consumer stores”, International Journal of Productivity and Performance Management, 59(3): 255-273.
  15. Mostafa, M. (2010). “A neuro-computational intelligence analysis of the U.S. retailers’ efficiency”, International Journal of Intelligent Computing and Cybernetics, 3(1): 135-162.