Design Thinking (Practicum) Trainer
The role of the “Design Thinking” trainer is to help GUST students learn how to create products and services that make their users delighted and help companies understand customers more deeply which allows them to create human-centric solutions.
- Adopt and implement a Design Thinking approach within the organization using the 5 phases:
- Gain an empathic understanding of users: (1) Project canvas, (2) Stakeholder management, (3) Research plan, (4) Desktop research, (5) User interviews, (6) Focus groups, (7) Shadowing, (8) DILO, (9) Contextual inquiry, (10) Diary study, (11) Ethnographic research, (12) Emotional response cards, (13) Surveys, (14) Expert interviews, (15) Service safari.
- Define the key problem(s) to solve: (1) Customer journey, (2) User personas, (3) Empathy map, (4) Five whys, (5) Five WH questions, (6) Affinity mapping, (7) Card sorting, (8) Landscape review, (9) Problem statement, (10) Value proposition.
- Generate a range of ideas to solve the problem: (1) Define success, (2) Ideation constraints, (3) “How might we” questions, (4) Ideation workshop, (5) Brainstorming, (6) Mind mapping, (7) Sketching, (8) Crazy 8s, (9) Design sprint, (10) NABC, (11) Idea evaluation.
- Build prototypes for a range of ideas: (1) Sketching, (2) Storyboarding, (3) Low-fidelity prototyping, (4) Co-creation workshops, (5) High-fidelity prototyping, (6) Role-playing, (7) Proof of concept, (8) Minimum viable product.
- Return to the users for feedback: (1) Testing sheet, (2) Heuristic evaluation, (3) Usability testing, (4) Accessibility testing, (5) A/B testing, (6) Eye tracking, (7) Heatmaps, (8) Performance testing, (9) Feedback capture grid.
- Build success stories about companies who were able to double their revenues by adopting a design-thinking approach.
Certified in Design Thinking from an accredited institution
A minimum of 2 years in the field
Job Specific Competencies
- Innovation – Introduce a new idea, or to take an existing idea and make it work better.
- Integrity - Share complete and accurate information. Maintains confidentiality and meets own commitments.
- Motivation - Display energy and enthusiasm in approaching the job.
- Problem-Solving - To be able to determine the problem; identifying, prioritizing, and selecting alternatives for a solution; and implementing a solution.
- Communication Skills - The ability to communicate information accurately, clearly and as intended. / Demonstrate effective written and oral communication skills.
- Interpersonal Skills – Effectively communicate, interact, and work with individuals and groups.
- Teamwork - Interact with people effectively and build productive working relationships.
- Ability to organize, multi-task and prioritize tasks.
- Computer Literacy - Microsoft Office (PowerPoint, Word, Excel, etc.)
- Be able to teach on Mondays and Wednesdays a minimum total of 30 hours per semester.