Digital Marketing (Practicum) Trainer
The role of the “Digital Marketing” trainer is to provide GUST students with an understanding of how recent and emerging advances in digital technology, aligned with changing consumer expectations and rapidly evolving customer behavior, are fundamentally altering the context in which every type of organization, whether commercial or not, operates.
- Describe how advances in Digital Marketing have changed consumer behavior and expectations, have disrupted the way businesses sell, the customer journey, and the opportunities for your role and the wider business.
- Describe the importance of an online presence and UX to attract and convert customers and how email campaigns generate valuable outcomes for businesses.
- Describe how social media is used by businesses to engage with consumers, what the advantages are and how social selling and personal branding can be used.
- Recognize the benefits of social media to provide effective social customer service and the benefits and challenges of using digital tools to provide effective social customer service.
- Describe the risks associated with Digital and that they can be managed with data protection and data privacy policies. Understand the challenges facing businesses with digital transformation and the key international data protection and data privacy regulations.
- Recognize the benefits of agility and using Digital to measure and improve business performance. Recognize the advantages of adopting a digital mindset for both the individual and organization.
Certified in digital marketing from an accredited institution.
A minimum of 2 years in the field.
Proven experience in driving innovation and applying various digital marketing strategies.
- Be able to teach on Mondays and Wednesdays a minimum total of 30 hours per semester.
Job Specific Competencies
- Innovation – Introduce a new idea, or to take an existing idea and make it work better.
- Integrity - Share complete and accurate information. Maintains confidentiality and meets own commitments.
- Motivation - Display energy and enthusiasm in approaching the job.
- Problem-Solving - To be able to determine the problem; identifying, prioritizing, and selecting alternatives for a solution; and implementing a solution.
- Communication Skills - The ability to communicate information accurately, clearly and as intended. / Demonstrate effective written and oral communication skills.
- Interpersonal Skills – Effectively communicate, interact, and work with individuals and groups.
- Teamwork - Interact with people effectively and build productive working relationships.
- Ability to organize, multi-task and prioritize tasks.
- Computer Literacy - Microsoft Office (PowerPoint, Word, Excel, etc.)