Major Description

The Marketing Major at GUST helps students develop their skills and knowledge needed to provide leadership in the global marketplace.

This requires not only being able to manage customers, products, and processes in global supply chains, but also understanding the social, political, and cultural dimensions of business in an international environment.


Students who graduate in Marketing pursue careers in fields like:

  • Advertising and promotions manager
  • Content strategist
  • Data scientist
  • Market research analyst
  • Director of digital marketing
  • And many more


Business ethics : ethical decision making and cases by Ferrell, O. C.

Call Number: HF 5387 .F45 2017

ISBN: 1305500849

Publication Date: 2017

E-business by Schneider, Gary P.,

Call Number: HF 5548.32 .S284 2014

ISBN: 9781408093672

Publication Date: 2014.

International business : environments and operations by Daniels, John D.

Call Number: HD 2755.5 .D35 2015

ISBN: 9781292016795

Publication Date: 2015

International business : the challenges of globalization by Wild, John J.

Call Number: HD 62.4 .W586 2016

ISBN: 9781292095042

Publication Date: 2016

International business law and its environment by Schaffer, Richard,

Call Number: K 1005.4 .S33 2015

ISBN: 9781285427041

Publication Date: 2015

International financial management by Shapiro, Alan C.

Call Number: HG 4027.5 .S465 2014

ISBN: 9781118929322

Publication Date: 2014.

International human resource management by Özbilgin, Mustafa.

Call Number: HF 5549.5 .E45 I563 2014

ISBN: 9781107669543

Publication Date: 2014.

International trade : theory and policy by Krugman, Paul R.,

Call Number: HF 1379 .K78 2015

ISBN: 1292060433

Publication Date: 2015

Service management : operations, strategy, information technology by Bordoloi, Sanjeev,

Call Number: HD 9980.5 .F549 2019

ISBN: 9781260092424

Publication Date: 2019.

Strategy : an international perspective by Wit, Bob de.

Call Number: HD 30.28 .W59 2014

ISBN: 9781408082676

Publication Date: 2014

Supply chain management : strategy, planning, and operation by Chopra, Sunil,

Call Number: HF 5415.13 .C533 2016

ISBN: 9781292093567

Publication Date: 2016


Marketing 4. 0 by Philip Kotler; Hermawan Kartajaya; Iwan Setiawan

ISBN: 1119341140

Publication Date: 2017

Brand Zero: the complete branding guide for start-ups by Jacky Tai

ISBN: 9789814408349

Publication Date: 2013


Harvard Business Review

Coverage: 1922 to present

Journal of Advertising

Coverage: 1972 to present

Journal of Advertising Research

Coverage: 1965 - present

Journal of Business Research

Coverage: 1973 to present

Journal of Marketing

Coverage: 1936 to present

Journal of Marketing Research

Coverage: 1964 to present

Journal of retailing

Coverage: 2006 to present

For more Marketing related E-journals, CLICK HERE.


Dictionary of marketing terms by Peter D. Bennett, editor

Call Number: HF 5415 .D4874 1995

ISBN: 0844235989

The international dictionary of marketing : over 2,000 professional terms & techniques by Daniel Yadin

Call Number: HF 5415 .Y23 2002

ISBN: 0749435321

Publication Date: 2002

The encyclopaedic dictionary of marketing by Kaleem Mohammed Khan, Mohammed Naved Khan

Call Number: HF 5412 .K43 2006

ISBN: 0761935010

Publication Date: 2006

Salesforce CRM : The Definitive Admin Handbook (2nd Edition) (ebook) by Paul Goodey

ISBN: 9781782170532

Publication Date: 2013


The Blackwell encyclopedia of management. Marketing by Edited by Dale Littler.

Call Number: HD 30.15 .B455 2005

ISBN: 1405102543

Publication Date: 2005

Encyclopedia of New Media by Steve Jones (Editor)

Call Number: QA 76.575 .E5368 2003

ISBN: 0761923829

Publication Date: 2003


E-commerce 2018 : business, technology, society

ISBN: 9781292251707



Marketing resources for marketing professionals

American Marketing Association

Chartered Institute of Marketing UK

The world's leading professional marketing body.


AIESC is an organization dedicated to providing young people a platform in which they can explore and develop their leadership potential.

Bloomberg BusinessWeek

Bloomberg Businessweek helps global leaders stay ahead with insights and in-depth analysis on the people, companies, events, and trends shaping today's complex, global economy.

Business Insider

Business Insider is a site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.


Provides the latest business news on stock markets, financial earnings on CNBC. View world markets, check stock tickers, and quotes.


GoinGlobal helps new and experienced job seekers find opportunities abroad.


The International Association of Business Communicators (IABC) is a global network of communication professionals, serving members in more than 70 countries.

Microsoft Learn

Gateway to Microsoft's learning and certification programs.

Model United Nations

Model United Nations offers students a chance to step into the role of a UN ambassador.


MovingWorlds is an organization started by Mark Horoszowski, and it aims to address the global talent gap by connecting people who want to travel and volunteer around the world through “experteering,” or volunteering your expertise with social impact organizations.

NASBITE International

NASBITE is an organization that supports both academics and practitioners in the global business profession.


Online training and certification resources.

Professional Women’s Network (PWN Global)

The Professional Women’s Network is a diverse global federation of more than 24 professional networks in cities around the world.

Toastmasters International

Toastmasters International is a nonprofit educational organization that teaches public speaking and leadership skills through a worldwide network of clubs.

Marketing Resources & Tips

Essential marketing advice.

The European Society for Opinion and Market Research (ESOMAR)

ESOMAR, leader in market research. With more than 4,900 members from over 130 countries, ESOMAR's aim is to promote the value of market and opinion research in illuminating real issues and bringing about effective decision-making. Maintaining consumer trust is integral to effective market, social and opinion research. ESOMAR through its codes and guidelines promotes the highest ethical and professional standards for researchers around the world.