Recommended Resources
Articles
Books
Integrated advertising, promotion, and marketing communications by Kenneth E. Clow and Donald E. Baack.
Call Number: HF 5415.123 .C58 2018
ISBN: 1292222697
Publication Date: 2018
Advertising Creative by Thomas (Tom) B. Altstiel; Jean M. Grow
Call Number: HF 5823 .A758 2017
ISBN: 1506315380
Publication Date: 2017
Advertising and Promotion by George Belch; Michael Belch
Call Number: HF 5823 .B387 2015
ISBN: 0078028973
Publication Date: 2014-01-16
Nontraditional Media in Marketing and Advertising by Robyn L. Blakeman
Call Number: HF 5415 .B455697 2014
ISBN: 1412997615
Publication Date: 2014
Advertising Age : The Principles of Advertising and Marketing Communication at Work by Esther Thorson, Margaret Duffy
Call Number: HF 5813 .U6 A614 2012
ISBN: 1111970467
Publication Date: 2012
Advertising Creative by Thomas (Tom) B. Altstiel; Jean M. Grow
Call Number: HF 5823 .A758 2013
ISBN: 1452203636
Publication Date: 2013
Brand Turnaround by Karen Post
Call Number: HD 69.B7 P647 2012
ISBN: 0071775285
Publication Date: 2012
M - Advertising by William Arens; Christian Arens; Michael Weigold; David Schaefer
Call Number: HF 5821 .A74 A48 2012
ISBN: 0078028914
Publication Date: 2012
E-books
Attacking Judges by Melinda Hall
ISBN: 0804793085
Publication Date: 2014
The Poster by Ruth E. Iskin
ISBN: 1611686164
Publication Date: 2014
Handbook of International Advertising Research by Hong Cheng (Editor)
ISBN: 1444332376
Publication Date: 2014
E-journals
ACT. Advertising/Communication Times
Coverage: 2000 to 2016
Advertising Age
Coverage: 1996 to present
Advertising and Society Review
Coverage: 2000 to present
Adweek
Coverage: 2003 to present
Brandweek
Coverage: 1994 to 2011
International Journal of Advertising
Coverage: 2000 to present (Full Text Delay: 18 months)
Journal of Advertising
Coverage: 1972 to present
Journal of Advertising Education
Coverage: 2012 to 2018
Journal of Advertising Research
Coverage: 1965 to present
Journal of Interactive Advertising
Coverage: 2000 to present
For more Advertising and Promotions related E-journals, CLICK HERE.
References
Handbook of International Advertising Research by Hong Cheng (Editor)
Call Number: HF1009.5 .H363 2014 EB
ISBN: 1444332376
Publication Date: 2014
The Routledge Companion to the Future of Marketing by Luiz Moutinho (Editor); Enrique Bigné (Editor); Ajay K. Manrai (Editor)
Call Number: HF 5415 .R6437 2014
ISBN: 0415625920
Publication Date: 2014
Handbook on Business to Business Marketing by G. L. Lilien (Editor); R. Grewal (Editor)
Call Number: HF 5415.1263 .H363 2012
ISBN: 1849801428
Publication Date: 2012
Handbook of Marketing Scales by Kelly L. Haws (Editor); William O. Bearden (Editor); Richard G. Netemeyer (Editor)
Call Number: HF 5415.3 .B323 2011
ISBN: 1412980186
Publication Date: 2011
Websites
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