Recommended Resources

Articles

Ads of the World

Adage

Advertising Age

Books

Integrated advertising, promotion, and marketing communications by Kenneth E. Clow and Donald E. Baack.

Call Number: HF 5415.123 .C58 2018

ISBN: 1292222697

Publication Date: 2018

Advertising Creative by Thomas (Tom) B. Altstiel; Jean M. Grow

Call Number: HF 5823 .A758 2017

ISBN: 1506315380

Publication Date: 2017

Advertising and Promotion by George Belch; Michael Belch

Call Number: HF 5823 .B387 2015

ISBN: 0078028973

Publication Date: 2014-01-16

Nontraditional Media in Marketing and Advertising by Robyn L. Blakeman

Call Number: HF 5415 .B455697 2014

ISBN: 1412997615

Publication Date: 2014

Advertising Age : The Principles of Advertising and Marketing Communication at Work by Esther Thorson, Margaret Duffy

Call Number: HF 5813 .U6 A614 2012

ISBN: 1111970467

Publication Date: 2012

Advertising Creative by Thomas (Tom) B. Altstiel; Jean M. Grow

Call Number: HF 5823 .A758 2013

ISBN: 1452203636

Publication Date: 2013

Brand Turnaround by Karen Post

Call Number: HD 69.B7 P647 2012

ISBN: 0071775285

Publication Date: 2012

M - Advertising by William Arens; Christian Arens; Michael Weigold; David Schaefer

Call Number: HF 5821 .A74 A48 2012

ISBN: 0078028914

Publication Date: 2012

E-books

Attacking Judges by Melinda Hall

ISBN: 0804793085

Publication Date: 2014

The Poster by Ruth E. Iskin

ISBN: 1611686164

Publication Date: 2014

Handbook of International Advertising Research by Hong Cheng (Editor)

ISBN: 1444332376

Publication Date: 2014

E-journals

ACT. Advertising/Communication Times

Coverage: 2000 to 2016

Advertising Age

Coverage: 1996 to present

Advertising and Society Review

Coverage: 2000 to present

Adweek

Coverage: 2003 to present

Brandweek

Coverage: 1994 to 2011

International Journal of Advertising

Coverage: 2000 to present (Full Text Delay: 18 months)

Journal of Advertising

Coverage: 1972 to present

Journal of Advertising Education

Coverage: 2012 to 2018

Journal of Advertising Research

Coverage: 1965 to present

Journal of Interactive Advertising

Coverage: 2000 to present

For more Advertising and Promotions related E-journals, CLICK HERE.

References

Handbook of International Advertising Research by Hong Cheng (Editor)

Call Number: HF1009.5 .H363 2014 EB

ISBN: 1444332376

Publication Date: 2014

The Routledge Companion to the Future of Marketing by Luiz Moutinho (Editor); Enrique Bigné (Editor); Ajay K. Manrai (Editor)

Call Number: HF 5415 .R6437 2014

ISBN: 0415625920

Publication Date: 2014

Handbook on Business to Business Marketing by G. L. Lilien (Editor); R. Grewal (Editor)

Call Number: HF 5415.1263 .H363 2012

ISBN: 1849801428

Publication Date: 2012

Handbook of Marketing Scales by Kelly L. Haws (Editor); William O. Bearden (Editor); Richard G. Netemeyer (Editor)

Call Number: HF 5415.3 .B323 2011

ISBN: 1412980186

Publication Date: 2011

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