Bachelor of Science in Marketing
Bachelor Requirements
The Bachelor of Science in Marketing degree program at CBA offer hands-on knowledge and practical experience in various marketing-related topics, including identification of customer needs, product definition and development, product pricing and decision-making. Marketing students will receive a foundation in core business in addition to the advanced marketing curriculum.
The Bachelor of Science in Marketing is typically a 120 credit-hour, four-year degree program. Students are required to complete 40 courses for graduation. The coursework includes:
| Requirement | Credit Hours | Number of Courses |
|---|---|---|
| General Education Requirements | 42 credit hours | 14 courses |
| College Requirements | 33 credit hours | 11 courses |
| Major Requirements | 21 credit hours | 7 courses |
| Major Electives | 15 credit hours | 5 courses |
| Free Electives | 9 credit hours | 3 courses |
| Total | 120 credit hours | 40 courses |
| Requirement: | General Education Requirements | |
| Credit Hours: | 42 credit hours | |
| Number of Courses: | 14 courses | |
| Requirement: | College Requirements | |
| Credit Hours: | 33 credit hours | |
| Number of Courses: | 11 courses | |
| Requirement: | Major Requirements | |
| Credit Hours: | 21 credit hours | |
| Number of Courses: | 7 courses | |
| Requirement: | Major Electives | |
| Credit Hours: | 15 credit hours | |
| Number of Courses: | 5 courses | |
| Requirement: | Free Electives | |
| Credit Hours: | 9 credit hours | |
| Number of Courses: | 3 courses | |
| Requirement: | Total | |
| Credit Hours: | 120 credit hours | |
| Number of Courses: | 40 courses |
Major Requirements (7 Courses)
Students who pursue a specialization in Marketing must take the following major required courses.
- MRKT 320 Services Marketing
- MRKT 330 Consumer Behavior
- MRKT 340 Management of Promotion
- MRKT 370 Marketing Research
- MRKT 410 Internet Marketing
- MRKT 460 International Marketing
- MRKT 480 Quantitative Marketing Methods
Major Electives (Any 5 Courses)
In addition, Marketing students should take five major elective courses from the following list.
- MGMT 325 Basics of Logistics
- MGMT 341 Industrial and Organizational Psychology
- MGMT 451 Employee Training and Development
- MGMT 471 Role of the Global Corporation
- MGMT 483 Principles of Entrepreneurship
- MRKT 401 Marketing for Small and Medium Enterprises
- MRKT 402 Retail Marketing
- MRKT 450 Sales Management
- MRKT 491 Business to Business Marketing
- MRKT 495 Special Topics in Marketing
- MRKT 499 Marketing Internship
