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Bachelor of Science in Marketing

The Bachelor of Science in Marketing degree program at CBA offer hands-on knowledge and practical experience in various marketing-related topics, including identification of customer needs, product definition and development, product pricing and decision-making. Marketing students will receive a foundation in core business in addition to the advanced marketing curriculum.


The Bachelor of Science in Marketing is typically a 120 credit-hour, four-year degree program. Students are required to complete 40 courses for graduation. The coursework includes:



Credit Hours

Number of Courses

General Education Requirements

42 credit hours

14 courses

College Requirements

33 credit hours

11 courses

Major Requirements

21 credit hours

7 courses

Major Electives

15 credit hours

5 courses

Free Electives

9 credit hours

3 courses


120 credit hours

40 courses


Students who pursue a specialization in Marketing must take the following major required courses.


Major Requirements (7 Courses)

·         MRKT 320 Services Marketing

·         MRKT 330 Consumer Behavior

·         MRKT 340 Management of Promotion

·         MRKT 370 Marketing Research

·         MRKT 410 Internet Marketing

·         MRKT 460 International Marketing

·         MRKT 480 Quantitative Marketing Methods


In addition, Marketing students should take five major elective courses from the following list.


Major Electives (Any 5 courses)

·         MGMT 325 Basics of Logistics

·         MGMT 341 Industrial and Organizational Psychology

·         MGMT 451 Employee Training and Development

·         MGMT 471 Role of the Global Corporation

·         MGMT 483 Principles of Entrepreneurship

·         MRKT 401 Marketing for Small and Medium Enterprises

·         MRKT 402 Retail Marketing

·         MRKT 450 Sales Management

·         MRKT 491 Business to Business Marketing

·         MRKT 495 Special Topics in Marketing

·         MRKT 499 Marketing Internship