Bachelor of Science in Marketing
The Bachelor of Science in Marketing degree program at CBA offer hands-on knowledge and practical experience in various marketing-related topics, including identification of customer needs, product definition and development, product pricing and decision-making. Marketing students will receive a foundation in core business in addition to the advanced marketing curriculum.
The Bachelor of Science in Marketing is typically a 120 credit-hour, four-year degree program. Students are required to complete 40 courses for graduation. The coursework includes:
Requirement |
Credit Hours |
Number of Courses |
General Education Requirements |
42 credit hours |
14 courses |
College Requirements |
33 credit hours |
11 courses |
Major Requirements |
21 credit hours |
7 courses |
Major Electives |
15 credit hours |
5 courses |
Free Electives |
9 credit hours |
3 courses |
Total |
120 credit hours |
40 courses |
Students who pursue a specialization in Marketing must take the following major required courses.
Major Requirements (7 Courses)
· MRKT 320 Services Marketing
· MRKT 330 Consumer Behavior
· MRKT 340 Management of Promotion
· MRKT 370 Marketing Research
· MRKT 410 Internet Marketing
· MRKT 460 International Marketing
· MRKT 480 Quantitative Marketing Methods
In addition, Marketing students should take five major elective courses from the following list.
Major Electives (Any 5 courses)
· MGMT 325 Basics of Logistics
· MGMT 341 Industrial and Organizational Psychology
· MGMT 451 Employee Training and Development
· MGMT 471 Role of the Global Corporation
· MGMT 483 Principles of Entrepreneurship
· MRKT 401 Marketing for Small and Medium Enterprises
· MRKT 402 Retail Marketing
· MRKT 450 Sales Management
· MRKT 491 Business to Business Marketing
· MRKT 495 Special Topics in Marketing
· MRKT 499 Marketing Internship