About the Course


5 Days


Innovation isn’t just for startups. In fact, established organizations have even greater opportunities to innovate — from the incremental to the truly transformational. Driving Innovation and New Ventures in Established Organizations is the place to start.

This program combines the best of research-based curriculum and hands-on innovation. Dive in with real-time, faculty-led sessions and Q&A. Apply what you’ve learned and collaborate with other senior leaders by working on real-world innovation challenges. This is learning by doing; this is innovation in action.

Who Should Attend

  • Executives with at least 10 years of work experience, in leadership roles that give them the ability and responsibility to start new projects or ventures within their companies or divisions
  • Examples of appropriate functions and titles: vice president, managing director, development officer, and director — from medium-size to large companies, from any industry, and from any country
  • Individuals from one company or multiple participants who — if attending as a two to six-person team — are guaranteed the opportunity to work on their own company project, advancing innovation skills and creating immediate value for their organization

Key Benefits

  • Develop a comprehensive view of innovation in large organizations from a wide range of perspectives and disciplines such as finance, strategy, behavioral psychology, organizational design, and organizational culture
  • Learn best practices and tools for implementing innovation such as customer-focused innovation, persuasion, and influence
  • Identify and overcome the challenges that established companies face when trying to innovate

Program Content

Corporate Entrepreneurship

  • In this session, we will examine the most common and substantial barriers to entrepreneurship and innovation within large organizations. These include factors such as internal organization challenges, restrictive decision-making processes, missing competencies (such as the ability to evaluate innovation), institutional and individual attitudes toward risk, organizational politics, and more. You will then identify the set of tools required for overcoming these challenges

IT Risk Assessment

  • The exponential growth in our understanding of the workings of the human brain has led to a rather startling and maybe embarrassing (even depressing) conclusion
  • While the human brain is unique among species in its ability to strategize, conceptualize, hypothesize, memorize, etc., it is now undeniable that most human decisions are shaped by nonconscious instinctual neural systems and processes
  • In these sessions, you will first gain an understanding of the workings of the instinctual brain and then leverage that understanding to be more effective at making decisions and influencing others’ (e.g., key stakeholders’) decisions

Thinking Inside the Box

  • Research shows that you will deliver more creative solutions if assigned a task that includes restrictions compared with a task in which you have free reign. It turns out that, with creative tasks, structure helps. This finding also extends to tasks in which people are asked to ideate new products or develop concepts for marketing campaigns. In this session, we will discuss an approach to product ideation that introduces five templates or “recipes” that can help you structure your thinking and develop both incremental and disruptive ideas. We will discuss each template and practice applying it, workshop-style, to your own products or services

Leading Change

  • Organizations totally driven by the market consistently outperform their competition in profitability. These organizations carefully segment their markets and deliver an outstanding value proposition to their target customers. However, truly customer-focused organizations must also pursue more than a sound market strategy; they must align their culture with the target customer value proposition. This session will provide you with the skills to align your organization’s culture with the customer value proposition, and lead the change towards a customer-focused organization

Scaling Up Excellence

  • Scaling is a necessary skill for leaders of small startups, teams, departments, and large organizations. This session helps you address two challenges of scaling excellence: getting people to do more, and getting them to do it better
  • One problem that many managers face is how to scale change in attitudes – to increase desired behaviors or practices and to decrease undesired behaviors or practices. Through discussions, we will help you to understand how scaling excellence is all about building a mindset rather than merely creating a short-lived footprint. This session will provide you with the skills to scale behavioral change

Special Features

This hands-on program includes group discussions, case studies, individual activity-based development and small group exercises to deepen your insights and sharpen your performance management skills.