About the Course
Duration
4 Days
Introduction
In this program, aspiring entrepreneurs and innovators will learn to research, craft, test, and transform their ideas into viable business concepts. Participants will dive deep into a four-step framework, The Startup Canvas, a proprietary tool developed at Stanford GSB as a way to systematize a pathway to market success.
Who Should Attend
- Applicants typically have a business idea but few business skills. An educational background in business, management or finance is not required but a UK upper second class degree or above, or the equivalent from an overseas institution is required. If you have at least 3 years of experience working in a corporate or startup environment, or a technical background (although not required), and you have serious ambition to start your own business, then this program is for you
Key Benefits
- Analyze various techniques to develop a product prototype
- Conduct effective interviews with potential customers to develop your customer personas
- Create and describe a value proposition for a specific product
- Develop a go-to-market (GTM) plan, and determine key metrics, such as customer acquisition costs (CACs)
- Present a viable profit model for a specific product
- Apply the four-step entrepreneurship framework to a final capstone project
- Learn entrepreneurship best practices, and avoid common pitfalls
- Use strategies based in neuroscience to influence the decisions of stakeholders
Program Content
Module 1: Identifying and Interviewing Your Customers
- Realize the importance of open-ended questions and how to develop effective interview questions
- Analyze techniques for an effective interview, and synthesize interview information into customer personas
Module 2: Developing a Prototype
- Explore what prototyping is and the significance of low-resolution prototyping
- Learn prototype development, and assess user needs by gathering feedback on a prototype
Module 3: Articulating Your Value Proposition
- Craft an ideal positioning statement, including each of the key components
- Understand the importance of tying the value proposition to specific pain points, and develop a hypothesis for testing your value proposition
Module 4: Crafting a Go-to-Market Strategy
- Understand the importance of direct and indirect GTM strategies
- Examine a sample GTM strategy
- Determine the CAC for a product and its implications
Module 5: Assessing Your Profit Model
- Examine the factors and considerations that determine the price of a product
- Evaluate the viability of a product based on customer lifetime value (LTV) and total addressable market (TAM)
Module 6: Winning the Entrepreneurial Game — A Neuroscience Perspective
- Reevaluate your reasons for pursuing entrepreneurial endeavors
- Use strategies based in neuroscience to influence the decisions of stakeholders
- Explain the basic neurobiology of acute and chronic stress and how stress impacts decision making
- Create a plan for your capstone project using the entrepreneurship road map
Special Features
This hands-on program includes group discussions, case studies, individual activity-based development and small group exercises to deepen your insights and sharpen your skills.
