Recommended Resources
Articles
Books
Integrated advertising, promotion, and marketing communications by Kenneth E. Clow and Donald E. Baack.
Call Number: HF 5415.123 .C58 2018
ISBN: 1292222697
Publication Date: 2018
Advertising Creative by Thomas (Tom) B. Altstiel; Jean M. Grow
Call Number: HF 5823 .A758 2017
ISBN: 1506315380
Publication Date: 2017
Advertising and Promotion by George Belch; Michael Belch
Call Number: HF 5823 .B387 2015
ISBN: 0078028973
Publication Date: 2014-01-16
Nontraditional Media in Marketing and Advertising by Robyn L. Blakeman
Call Number: HF 5415 .B455697 2014
ISBN: 1412997615
Publication Date: 2014
Advertising Age : The Principles of Advertising and Marketing Communication at Work by Esther Thorson, Margaret Duffy
Call Number: HF 5813 .U6 A614 2012
ISBN: 1111970467
Publication Date: 2012
Advertising Creative by Thomas (Tom) B. Altstiel; Jean M. Grow
Call Number: HF 5823 .A758 2013
ISBN: 1452203636
Publication Date: 2013
Brand Turnaround by Karen Post
Call Number: HD 69.B7 P647 2012
ISBN: 0071775285
Publication Date: 2012
M - Advertising by William Arens; Christian Arens; Michael Weigold; David Schaefer
Call Number: HF 5821 .A74 A48 2012
ISBN: 0078028914
Publication Date: 2012
E-books
Attacking Judges by Melinda Hall
ISBN: 0804793085
Publication Date: 2014
The Poster by Ruth E. Iskin
ISBN: 1611686164
Publication Date: 2014
Handbook of International Advertising Research by Hong Cheng (Editor)
ISBN: 1444332376
Publication Date: 2014
E-journals
ACT. Advertising/Communication Times
Coverage: 2000 to 2016
Advertising Age
Coverage: 1996 to present
Advertising and Society Review
Coverage: 2000 to present
Adweek
Coverage: 2003 to present
Brandweek
Coverage: 1994 to 2011
International Journal of Advertising
Coverage: 2000 to present (Full Text Delay: 18 months)
Journal of Advertising
Coverage: 1972 to present
Journal of Advertising Education
Coverage: 2012 to 2018
Journal of Advertising Research
Coverage: 1965 to present
Journal of Interactive Advertising
Coverage: 2000 to present
For more Advertising and Promotions related E-journals, CLICK HERE.
References
Handbook of International Advertising Research by Hong Cheng (Editor)
Call Number: HF1009.5 .H363 2014 EB
ISBN: 1444332376
Publication Date: 2014
The Routledge Companion to the Future of Marketing by Luiz Moutinho (Editor); Enrique Bigné (Editor); Ajay K. Manrai (Editor)
Call Number: HF 5415 .R6437 2014
ISBN: 0415625920
Publication Date: 2014
Handbook on Business to Business Marketing by G. L. Lilien (Editor); R. Grewal (Editor)
Call Number: HF 5415.1263 .H363 2012
ISBN: 1849801428
Publication Date: 2012
Handbook of Marketing Scales by Kelly L. Haws (Editor); William O. Bearden (Editor); Richard G. Netemeyer (Editor)
Call Number: HF 5415.3 .B323 2011
ISBN: 1412980186
Publication Date: 2011
Websites
All About Marketing
Arab Barometer
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Management Study Guide
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MMC Learning
Social Media Examiner
Society for Marketing Professional Services
Marketing Teacher
Industry Profile Search
First Research Industry Profiles
MarketLine
Hoovers
Demografic Informationa on Consumers
Google Trends
Bureau of Labor Statistics
American Factfinder
Database
Academic Search Ultimate
Communications and Mass Media Complete
Access Global News
JSTOR
Project MUSE
ProQuest Central
