GUST Course Descriptions
Business Administration Department
MGMT 562 - Innovation & Design Thinking
Prerequisite: MGMT 501
Innovation & Design Thinking course aims to equip students w... View More
3 credit hours
Business Administration Department
MGMT 563 - The Lean Startup
Prerequisite: MGMT 501
This course offers a comprehensive overview of the Lean Star... View More
3 credit hours
Business Administration Department
MGMT 571 - International Business
Prerequisite: MGMT 501
This is a fundamental international business course aiming a... View More
3 credit hours
Business Administration Department
MGMT 573 - Research Methodology
Prerequisite: ECON 480 or Consent of Dept
This course is designed to provide an understanding of the p... View More
3 credit hours
Business Administration Department
MGMT 581 - Strategic Management
Prerequisite: FIN 501, MRKT 505, & MGMT 501 & 521
Graduate program capstone course examining concepts and meth... View More
3 credit hours
Business Administration Department
MGMT 595 - Topics in Management
Prerequisite: MGMT 501
Topics in Management
3 credit hours
Business Administration Department
MGMT 596 - Advanced Topics in Management
Prerequisite: MGMT 501
Advanced Topics in Management
3 credit hours
Business Administration Department
MGMT 597 - Special Topics in Management - International Management
Prerequisite: MGMT 501
This course is designed to give students a fundamental under... View More
3 credit hours
Business Administration Department
MGMT 599 - Doing Business in china
Prerequisite:
Doing Business in china
3 credit hours
Business Administration Department
MRKT 201 - Basic Marketing
Prerequisite: ECON 101
This course focuses on the basic concepts of marketing. It h... View More
3 credit hours
Business Administration Department
MRKT 320 - Services Marketing
Prerequisite: MRKT 201
This course teaches students how to lead and manage successf... View More
3 credit hours
Business Administration Department
MRKT 330 - Consumer Behavior
Prerequisite: MRKT 201
A study of such consumer functions as decision making, attit... View More
3 credit hours
Business Administration Department
MRKT 340 - Management of Promotion
Prerequisite: MRKT 201
This course is a study of the design, organization, and impl... View More
3 credit hours
Business Administration Department
MRKT 370 - Marketing Research
Prerequisite: MRKT 201
This course is an investigation of the acquisition, presenta... View More
3 credit hours
Business Administration Department
MRKT 371 - Principles of Digital Marketing
Prerequisite: MRKT 201
This course will offer an opportunity to explore the impact... View More
3 credit hours
Business Administration Department
MRKT 401 - Marketing for Small and Medium Enterprises
Prerequisite: MRKT 201
Small and medium enterprises (SMEs) are important channels f... View More
3 credit hours
Business Administration Department
MRKT 402 - Retail Marketing
Prerequisite: MRKT 201
Retail marketing focuses on how to attract buyers to the ret... View More
3 credit hours
Business Administration Department
MRKT 410 - Internet Marketing
Prerequisite: MRKT 201
This course will offer an opportunity to explore the impact... View More
3 credit hours
Business Administration Department
MRKT 450 - Sales Management
Prerequisite: MRKT 201
The aim of this course is to provide an understanding of how... View More
3 credit hours
Business Administration Department
MRKT 451 - Brand Management
Prerequisite: MRKT 201
This course provides insights into how to create profitable... View More
3 credit hours
Business Administration Department
MRKT 460 - International Marketing
Prerequisite: MRKT 201
Marketing management problems, techniques and strategies nee... View More
3 credit hours
Business Administration Department
MRKT 462 - Digital Advertising
Prerequisite: MRKT 371
Digital advertising is the tactic of leveraging the internet... View More
3 credit hours
Business Administration Department
MRKT 467 - Big Data & Web Analytics
Prerequisite: MIS 200
This course explores the impending revolution in web analyti... View More
3 credit hours
Business Administration Department
MRKT 480 - Quantitative Marketing Methods
Prerequisite: MGMT 201 & MRKT 201 & ECON 380
Applications of stochastic, deterministic, and simulation te... View More
3 credit hours
Business Administration Department
MRKT 491 - Business to Business Marketing
Prerequisite: MRKT 201
This course is a study of the nature of the business-to-busi... View More
3 credit hours
Business Administration Department
MRKT 495 - Special Topics in Marketing
Prerequisite: Senior Standing
Special Topics in Marketing
3 credit hours
Business Administration Department
MRKT 498 - Capstone in Marketing
Prerequisite: Junior & MRKT
This capstone course offers you the opportunity to apply you... View More
3 credit hours
Business Administration Department
MRKT 499 - Marketing Internship
Prerequisite: CBA 440 & Marketing & Dept Approval
Marketing Internship
3 credit hours
Business Administration Department
MRKT 501 - Marketing Management
Prerequisite: MRKT 505
This advance marketing course deals with analyzing the major... View More
3 credit hours
Business Administration Department
MRKT 505 - Contemporary Marketing Concepts
Prerequisite:
Designed for students with no prior course work in the field... View More
3 credit hours
Business Administration Department
MRKT 510 - Electronic Commerce
Prerequisite: MRKT 505
An examination of the information technology that provides a... View More
3 credit hours
Business Administration Department
MRKT 530 - Consumer and Motivation Behavior
Prerequisite: MRKT 505
An analysis of the socio-psychological foundations of consum... View More
3 credit hours
Business Administration Department
MRKT 564 - Entrepreneurial Marketing
Prerequisite: MRKT 505
This course is about the marketing challenges in an entrepre... View More
3 credit hours
Business Administration Department
MRKT 570 - Marketing and Business Research
Prerequisite: MRKT 505
This course offers a broad approach to marketing research as... View More
3 credit hours
Business Administration Department
MRKT 595 - Topics in Marketing
Prerequisite: MRKT 505
Topics in Marketing
3 credit hours
Business Administration Department
MRKT 596 - Advanced Topics in Marketing
Prerequisite:
Advanced Topics in Marketing
3 credit hours
Business Administration Department
Com & Elect Engineer Dept
COEN 225 - Programming and Data Structures
Prerequisite: CSC 125
Advanced programming techniques using data structures. Topic... View More
3 credit hours
Com & Elect Engineer Dept
COEN 230 - Digital Systems
Prerequisite: CSC 125
Introductory course in digital logic and its specification a... View More
3 credit hours
Com & Elect Engineer Dept
COEN 230L - Digital Systems Lab
Prerequisite: COEN 230 pre/co
Introduction to digital design techniques, logic gates, Medi... View More
1 credit hours
Com & Elect Engineer Dept
COEN 240 - Discrete Structures
Prerequisite: CSC 125 & (MATH 131 or 140)
This course introduces discrete structures. Topics include b... View More
3 credit hours
Com & Elect Engineer Dept
COEN 341 - Digital Signal Processing
Prerequisite: COEN 230
Analysis methods for discrete-time signals and systems in th... View More
3 credit hours
Com & Elect Engineer Dept
COEN 341L - Digital Signal Processing Lab
Prerequisite: COEN 341 coreq
DSP programming assignments in MATLAB and/or TMS DSP process... View More
1 credit hours
Com & Elect Engineer Dept
COEN 370 - Computer Systems: Architecture and Organization
Prerequisite: COEN 230
Computer architecture and organization. Topics include perfo... View More
3 credit hours
Com & Elect Engineer Dept
COEN 376 - Operating Systems
Prerequisite: COEN 370
Operating Systems
3 credit hours
Com & Elect Engineer Dept
COEN 390 - Computer Engineering Internship
Prerequisite: Junior Standing & UECOM
Computer Engineering Internship
1 credit hours
Com & Elect Engineer Dept
COEN 410 - Software Testing & Quality Assurance
Prerequisite: COEN 486
Techniques for software validation and verification. Topics... View More
3 credit hours
Com & Elect Engineer Dept
COEN 419L - Digital Network Design Lab
Prerequisite: COEN 419 coreq
Computer network lab experiments with Packet Tracer, Wiresha... View More
1 credit hours
Com & Elect Engineer Dept
COEN 420 - Software Maintenance & Re-engineering
Prerequisite: COEN 486
Introduction to software maintenance and re-engineering. Top... View More
3 credit hours
Com & Elect Engineer Dept
COEN 430 - Artificial Intelligence
Prerequisite: COEN 240
Survey of artificial intelligence techniques. Topics include... View More
3 credit hours
Com & Elect Engineer Dept
COEN 444 - Digital Image Processing
Prerequisite: COEN 341
Introduction to digital image processing. Topics include Dig... View More
3 credit hours
Com & Elect Engineer Dept
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