collegeCollege of Business Administration

About the Program

The Marketing Bachelor's program at Gulf University for Science and Technology (GUST) is designed to equip students with a comprehensive understanding of marketing principles, strategies, and practices in the modern business landscape. Through a dynamic curriculum, students gain a solid foundation in marketing theory, consumer behavior, market research, branding, digital marketing, and international marketing, among other key areas. The program places a strong emphasis on experiential learning, encouraging students to apply theoretical knowledge to real-world marketing challenges through case studies, projects, and internships.