Date posted
March 21, 2024

Social Media Officer


  • 1. Research social media communication trends, best practices, policies, procedures, and accessibility in both the private and public sectors.
  • 2. Identify and assess potential opportunities for GUST to use social media tools to enhance the scope, versatility, and breadth of communication; and makes recommendations for their integration at GUST.
  • 3. Contribute with the PR team to the development of GUST social media strategy and policy and take the lead for their implementation.
  • 4. Develop, propose, and implement social media guidelines, procedures, templates, tools, reporting methodologies, standards, retention schedules in compliance with GUST policies.
  • 5. Monitor, review, and analyze comments and conversations on GUST’s social media sites and on external social media to identify insights, emerging trends, risks, and impact on GUST, looking for opportunities for engagement. Liaises and consults with colleagues for appropriate actions.
  • 6. Develop recommendations on how to respond to complex and sensitive social media inquiries and issues and reviews them with PR Unit Head. Advises the team on recommended approaches and potential repercussions.
  • 7. Work with the PR Unit Head, Specialist and Senior Graphic Designer to source, create (i.e., write short original content), edit, and post multi-media content on social media sites, including video dissemination on YouTube Channel or on website, and for distribution to external stakeholders.
  • 8. Maintain all GUST social media platforms and ensure timeliness and quality of all activities given their visibility to the public.
  • 9. Consult with internal and external stakeholders when targeting events for which social media will be used and carries out live tweeting where appropriate.


  • - A minimum of 1 year in a professional related field supported by internships/freelancing experience.
  • - Knowledge of media communications and digital marketing tools.


  • - Graphic Design.
  • - Videography.
  • - Photography and editing.
  • - Strong compassionate communicator who is flexible and passionate about media and content.

Job Specific Competencies

  • N/A

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